1 March 2012: A new Mobile Premium Services Industry Code, registered today by the ACMA, provides tougher rules for the advertising and provision of premium rate SMS and MMS services for mobile phone users. It is effective from 1 June, 2012. The previous code was put in place on 1 July 2009 to address the unacceptably high level of customer complaints about mobile premium services. While complaints have fallen 90 per cent from their peak, requirements in the new code will make the prices, terms and conditions of these services even clearer to consumers. The new code also introduces a requirement for mobile carriers to monitor and report to the ACMA on content providers’ compliance with the code.
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