Revised Mobile Premium Services Code in Force from 1 June, 2012

31 May 2012:  The revised Communications Alliance Mobile Premium Services Code takes effect from 1 June.  The Code, recently registered by the Australian Communications and Media Authority (the ACMA), was developed by a Communications Alliance Working Committee and includes new obligations on providers to ensure a positive consumer experience throughout the MPS transaction.

The new code provides for:

  • Carriage service providers to report quarterly to the ACMA on their compliance monitoring activities;
  • Additional obligations to ensure greater clarity in advertising, including online ads;
  • Streamlining of the Double Opt-in procedure which consolidates the opt-in process for non-mobile, WAP and IVR request mechanisms with the opt-in process for MO (Mobile Originating) requests to create a new single opt-in process;
  • New requirements stipulating that specific information (STOP facility, inclusion of the term “subscribe/subscription” &  content suppliers’ Helpline) be included in subscription messages;
  • Provision of chapter summaries and the simplification and clarification of terminology used in the Code, to make it more accessible and easier to understand; and
  • New protections relating to the supply of Reverse Charge Billing Services, which had previously been exempted from the Code.

Full story here.

Contact Matthew Nicholls (ph: +61 3 8376 7131) to discuss your requirements.