Apple Pty Ltd penalised $2.25 million for misleading “iPad with WiFi + 4G” claims

21 June 2012:  Following action taken by the Australian Competition and Consumer Commission, the Federal Court has ordered Apple Pty Ltd (Apple) to pay $2.25 million in civil pecuniary penalties for misleading advertising in relation to the promotion of its “iPad with WiFi + 4G” which has been found to have contravened the Australian Consumer Law. 

Apple promoted the “iPad with WiFi + 4G” in Australia from 8 March to 12 May 2012 on its website, its online store and in its retail store. Apple resellers also promoted the “iPad with WiFi + 4G” online and in their stores using promotional materials supplied by Apple. 

However, the “iPad with WiFi + 4G” could not connect to any networks which have been promoted in Australia as 4G networks, in particular Telstra’s LTE network.

Full story here.

Contact Matthew Nicholls (ph: +61 3 8376 7131) to discuss your requirements.