ACMA action against Tiger Airways breach of the Spam Act

25 October 2012:  The Australian Communications and Media Authority (ACMA) has accepted and an enforceable undertaking form Tiger Airways Holdings Ltd, as well as payment of a $110 000 enforcement notice from its subsidiary, Tiger Airways Pty Ltd, for failure to unsubscribe customers from its email marketing.

Tiger failed to unsubscribe a number of customers despite their repeated requests, and despite warnings from the ACMA.  Tiger was found to have continued with a faulty email unsubscribe system that they were aware of.  This failure put Tiger in breach of the Spam Act 2003 (Cth)

ACMA Deputy Chairman Richard Bean issued the following statement:

This action is another reminder to businesses that that they should pay attention to what their customers are saying, test their email unsubscribe facilities regularly, and not simply set and forget them. Tiger has now committed to ensuring its unsubscribe facilities are functional and effective.  Marketing to customers who have unsubscribed is not only against the law, it causes consumer frustration and that ultimately damages a business’s reputation.

You can read more about the findings against Tiger Airways from the ACMA here.


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